College Girls Apparel

5 Feb

Turning your hobby into a career can be exciting and rewarding. For millennials entrepreneurship is our new “ 9 to 5” without benefits, vacations and sometimes a salary. The new age of entrepreneurship is risky but that’s what being an entrepreneur is all about. Issa Rae, Nikki Walton and Todrick Hall all started from the bottom and now are the leading and most fascinating entrepreneurs today. As a result more and more young adult are testing the waters of taking the risk and running their own business.


Twenty-one-year-old Montiera Straughter a Business Administration major at Hampton University created College Girls Apparel;  is a cute and comfy clothing line, and College Girls, Inc.; which is a social organization that inspires and girls and young woman to blossom into the successful queen they’re destined to be. Here’s Montiera Straughter, the beauty and brains behind the College Girls Apparel and College Girls Inc.



What’s a typical day for a college entrepreneur?


A typical day for me is completing all of my school work and business work. Sometimes the work overload can be overwhelming but it is attainable. As a student entrepreneur I’m learning that time management is essential, especially if I want to be successful. Managing my school work and company work can overlap but majority of the time I try not to let them. Ultimately, my school work is top priority; but my business plays a major role in my life as well. It’s all about balance.


How did you come up with College Girls, Inc.?


The whole #COLLEGEgirls epidemic was created one of the many days I would day dream and doodle in my financial accounting class. It started out as a slogan for a t-shirt and eventually the concept grew larger in my mind. College Girls Apparel is a lounge wear brand created for the girl on campus who’s style is cute and comfortable, whether the weather conditions are harsh and she wants to stay warm, or if she just wants the perfect apparel to sport to the airport on her way home for holiday break. The College Girls brand will expand each season. Items ranging from apparel, cosmetics, accessories, and even dorm room essentials.


College Girls Inc. is the more interactive sector. Creating a lane for educated girls to apply their creativity and logic to appeal to the masses. Activities such as reading, writing, directing, event coordinating, community service projects, and exploring fashion, beauty, and music. College Girls, Inc. is an organization created for every girl to let her inner beauty glow through self expression in different areas of interest.:photo 1(4).png


Tell me about your mission statement?


“Every girl has her own smile, style and profile” The College Girls brand was designed for girls all about fashion trends, brilliance, and sophistication. Our goal is to create items to fit every girl on campus to make her fall in love with the brand.


What are your future goals for College Girls ?


 As a brand I’d like to create a multi-billion dollar empire. Ranging from fashion, education ( scholarships), cosmetics, dorm-room essentials, college girls entertainment ( books, magazines, TV series, blog, etc.):photo 4(1).png


Goals for the brands:

Future goals for the brand is to have a respectable name and brand and to expand beyond measures. The major goal is to impact the world and inspire girls to continue to elevate their education along with reaching their  personal goals. 


What have you learned by being an entrepreneur?


As a young entrepreneur I’ve learned to always be strategic and original. If the idea is never boring and the technique is logical and original; success is nearly guaranteed. As an entrepreneur is imperative that I stay professional and organized, I ‘ve always being aware of exciting innovations and what the latest business trends are. Branding is everything. The way the brand is presented is the way it’ll be received. 


What are the pros and cons you’ve faced as CEO?


The pros of being CEO are being the boss and having the final say in every aspect of the company. Having the opportunity to be the creative director, manager, and consultant. In addition to being head of everything, receiving praise for all the superb work gives the ego a boost.


The cons of being CEO are when there’s a glitch it the company it all falls on you, and you have to create a fascinating strategy to comeback better than before.



As CEO I’ve encountered adversity and much success. Throughout the short length of time as a businesswoman, I’ve learned to accept that my ideas are what started the business but satisfying the consumer’s needs is what will bring future success and stability. Appealing to the masses is the main priority of the business. In addition to creating trendy products, pricing them plays a major role in gaining sales and growing profits.  


Hopefully this inspires you to turn your hobbies into careers. Start that business that you keep pushing off because you don’t feel like it’s the right time. The time is now, Take that risk and get use to making money doing the things you love.

Photos from Instagram: @CollegeGirlsInc


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